ResearchGet into your consumers' brain with Richard Shotton's The Choice FactoryLeigh Andrews 6 Mar 2018
AdvertisingHonouring Bob Rightford: 10 lessons for agencies and marketersGillian Rightford 24 Jan 2018
DigitalTap into hyper-personalisation with email marketingKaryn Strybos, Issued by Everlytic 12 Oct 2017
E-commerceConverting browsers into buyers: the number one challenge for retailers and manufacturers in SASally Rothman, Issued by NielsenIQ 15 Aug 2017
MarketingFrom credit-worthy to target-worthy: How predictive scoring is being used in marketingLuke Turnbull 26 Sep 2016
ResearchNew data presents disconnect between SA's consumer confidence and purchase behaviour10 Aug 2016
RetailersAdvanced analytics: the game changer SA retailers have yet to plug intoGareth Pearson 6 Jul 2015
MediacomScore, Facebook: European insights about earned and paid media reach and effectiveness19 Jul 2012
ResearchUS study finds direct correlation between CPG brand website usage and in-store purchase behaviour1 Feb 2012
ResearchcomScore introduces Segment Metrix 2.0 for advanced audience segmentation capabilities9 Nov 2011
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